FORD BRONCO II ROLLOVER ACCIDENTS
ROOF
FAILURES, TIRE SEPARATIONS, INJURIES & DEATHS
A Tragic Story of Corporate Greed...
by
David P. Willis - Attorney at Law
As early as the 1970's, Ford Motor Company knew
that the new Ford Bronco II ( Ford Bronco 2 Bronco ii, Bronco
ll &/or Bronco2 ) a hybrid truck / passenger type
vehicle would be a winner. What Ford didn't even consider was the rollover
problem that they were creating for themselves. With the popularity of
the AMC Jeep CJ-7, the idea for the Ford Bronco immerged. Ford officials knew
that they must act quickly as news of General Motors producing a similar type
vehicle had already leaked out, and Ford was intent on beating GM to the
punch. GM was to introduce a new concept off road passenger vehicle known as
the Blazer in the fall lineup for 1982. Therefore not to loose market
share, Ford hurried it's own concept vehicle through development and testing.
Ford in their haste to beat GM, decided against the advise of it's own
engineers and decided to use an existing chassis of the small pickup known as
the Ford Ranger. The use of this chassis was just the start of many bad
corporate and engineering decisions that costs 100's of lives and 100's of
millions of dollars in lawsuits against Ford.
By deciding to use the Ford Ranger platform,
Ford could save many months of development time and millions in engineering
and testing. Ford however became concerned when early tests of the prototype
showed high rollover risks. In fact just two months after Ford approved the
Bronco for development, the problems and the bad press about the Jeep CJ came
to light on the television show " 60 Minutes". In that Jeep
rollover episode, test revealed the Jeep CJ starting to tip over in a
J-Turn at a modest speed of just 22 miles an hour. Ford's own engineering were
aware of the Jeep's problem and worked to greatly improve upon Jeep's rollover
ratings. However by spring of 1981, Ford's engineers knew that they had a
rollover problem. At a Arizona test track, the Bronco with 15 inch wheels and
large tires, rolled over in a 35 mph J-turn test with severe rollover
roof crush. Immediately Ford's lawyers started to attend all development
and engineering meetings. In this way, Ford thought that they could better
prevent damaging evidence from being produced and possibly in an attempt
to cover engineering meeting with the shroud of the attorney-client
privilege and to help develop warning labels and manuals that would somewhat
warn the consumer, without scaring off the customer.
In order to keep the Bronco from
rolling over, they discussed the need to widen the vehicle about
wider but that would hurt the fuel economy so they talked about
the use of lower tires to reduce the center of gravity, but consumers like the
big wheel -15 inch tire better, Ford thought. Later in a Ford presentation to
the top executives, it was discussed that the problem with the
Bronco rolling over couldn't be fixed and that they said "do
what you can to fine tune it." Even with these newest changes, the Bronco ll
was doomed. Later on August 13, 1982 in another test for the senior
legal team, the Bronco ll lifted off from the ground in a 43 mph test.
Ford's legal team started preparing for the worst. The legal team started
to "gather" damaging documents and tests to help "close the
loop" of the document trail. Strangely enough, a number of very damning
documents were "somehow" lost or destroyed, even a copy of the then
current policy manual on document destruction was also "lost or destroyed". One
last ditch effort by Ford to lower the center of gravity was by enlarging the
gas tank and by putting a heavier tank protection plate beneath the tank and
slightly wider wheels. While it lowered the center of gravity (COG), there was
no difference in terms of its rollover propensity or safety. Then
in Jan. 1983 a computer program at Ford, predicted the rollover problem at
speeds as low as 32 mph. In months to follow, even a Ford engineer
rolled a Bronco on a test track when he hit the brake during a U-Turn and at a
speed of only 20 mph. Ford's itself, estimated 141 "first
event" rollovers deaths would occur a year for every one million
Ford Bronco II's that were sold.
In the Fall of 1983, Ford introduced the
sporty new Ford Bronco ll in both 2 wheel drive and 4 wheel drive models. Sales
of this new "sports utility vehicle" exploded and the
number of deaths to unsuspecting consumers also exploded. To date 100's
of individuals have been killed or maimed as a direct and intentional
decision by Ford Motor Company and its executives to release this very
dangerous vehicle into the public's un-trained hands and especially in
emergency handling situations, over steering and hard braking and when faces
with a tire
tread separation.
BRONCO II ROLLOVER STATISTICS
Some 600,000 Ford Bronco II's are
still on American roads today, which means that 600,000 owners-and their
passengers, fellow motorists, and passers-by-are at risk of injury or even
death as a result of a rollover accident. One out of every 14 of the Bronco
II's still on the road will roll over. Statisticians estimate that more than
25,000 Bronco II rollovers have occurred since 1983. Ford Bronco II rollover
accidents have resulted in at least 1,000 deaths, and more than 5,000 serious
injuries. One would think that the shame of such corporate greed would never
be repeated. Sadly, such level of greed and shame has risen it's ugly
head again with the introduction of the absolute Rollover King
known as the Ford Explorer. (See Ford
Explorer Rollover)
FORD
BRONCO ROLLOVER ACCIDENTS - GET
A FREE SUV ROLLOVER LAWSUIT EVALUATION
If
you or a member of your family has been involved in
a Ford Bronco rollover, SUV, van, or truck rollover or any
other serious accident and you have questions about
whether the vehicle design may caused or contributed to the
accident or injuries, then call and talk to us now. Call 1-800-883-9858 for
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