FORD EXPLORER ROLLOVER
FORD EXPLORER - "THE SUV
ROLLOVER KING"
When
Ford first introduced the Ford Explorer was it soon became a marketing
dream — the perfect vehicle for a baby-boom generation Ford Explorer Rollover - Contact SUV Rollover Lawyer, Houston, Texas Attorneythat wanted it all. You
could use it as your family car, and it had the rugged, adventurous image of a
truck. The problem however was, it was still a big, tall truck & it
rolled over more easily than a passenger car would. The roots of that
problem lie in Ford's original design decision to build the new sport utility on
the skeleton (frame) of a pickup truck instead of all in one piece,
like a car. Ford was under pressure to compete with General
|
|
|
Jackson vs.
Ford & Firestone
Former Willis Law
Firm Rollover Client (1999)
|
Motors new SUV to be called the
Blazer and to tap into the emerging new market opened up by Jeep and
the Jeep CJ craze. The rollover problem had not become a priority
until a controversy erupted in the late 1980's over the rollover record of the
Bronco II, which was also based on a Ranger pickup truck underbody. Ford
however did not learn from its past mistakes. Using the Ranger's underbody
for the Explorer too, this gave Ford the image it wanted, with the budget
it needed. But while the Explorer looked roomy, its design actually limited the
weight it could safely carry. By extending the passenger compartment and installing
a second row of seats, Ford made the Explorer more than 600 pounds heavier than
the Ranger but did not upgrade the suspension and tires to carry the bigger
load. That meant a typically equipped Explorer could carry 1,025 pounds, even
less than the 1,100 pounds for a Taurus. Many Explorers are built to carry as
little as 900 pounds —a 150-pound person in each of five seats and 150 pounds
of cargo. Ford also chose the same size tires it had long chosen for the Ford
Ranger. Those tires had the lowest possible rating for withstanding high
temperatures. And when Ford lowered the recommended tire pressure in
1989 to increase stability and soften the ride, it also further reduced the
tires' ability to carry weight without overheating. Tire pressure has of
course become an issue in the Firestone controversy, with Firestone arguing that
the lower recommended pressure — 26 pounds per square inch, compared with 35
for the Ranger — had contributed to the tires' failure, especially where
Explorers were being driven at high speeds in during the hot summer months.
|

|
|
Former Willis
Client
|
CONSUMER REPORTS: FORD EXPLORER
ROLLOVER PROBLEMS FROM THE START
Consumer Reports had already criticized
the Ford Explorer's two-door ancestor, the Bronco II, for a tendency to
roll over during certain medium to high-speed turns. See
(Bronco II Rollover) Having already designed most
of the Explorer and ordered its parts, company documents show, Ford searched
anxiously for a solution Ford
executives, by their own account, were surprised by the extent of the Bronco's
problems. Even so, rollover problems had plagued sport utilities since primitive
truck- based ones were built for the military during World War II. Indeed,
costly rollover lawsuits involving truck-based Jeeps had pushed American Motors
to design the Jeep
Cherokee from scratch as a sport
utility vehicle in the early 1980's. But once a sport utility is built on a
pickup- truck base, particularly a base designed for another vehicle, it is
extremely difficult to make it as stable as a well-designed car- based model,
most auto engineers say. Car-based vehicles have two main advantages, they say.
Their seats and occupants sit lower —
and hence their centers of gravity is also
considerably lower. And since they are built as a single unit, they are
more rigid than vehicles whose passenger compartments and underbodies are
manufactured separately.Most other sport utility vehicles are also built on
pickup truck underbodies. Indeed, many have rollover death rates considerably
higher than the Explorer's. But the Explorer has become the most visible example
of the problem because of recent deaths in sport utility vehicles after treads
peeled off their Firestone tires.
FORD EXPLORER INTRODUCED
When the Explorer was introduced in 1990, Ford was
concerned enough about its stability that it advised owners to maintain a
relatively low tire pressure of 26 pounds per square inch, because softer
tires help an out-of-control vehicle to slide rather than tip over. Yet the
redesign in the '95 model year made the Explorer's center of gravity slightly
higher and the stability index--a rough measure of rollover
propensity--slightly worse, records show.
With the new suspension system
Ford installed in 1995 and later model Explorers, the auto maker could have
lowered the center of gravity of the top-heavy vehicles by lowering the engine
height, according to memos by Ford engineers. But the company decided to retain
the original engine position, at least partly to hold down redesign costs and
preserve profit margins of nearly 40% on the popular Explorer, the documents
show. A Ford spokesman acknowledged a small rise in the Explorer's center of
gravity with the '95 redesign, but said the difference is inconsequential.
FORD MOTOR DEFENDS THE SAFETY &
ROLLOVER RATE OF THE FORD EXPLORER
And the spokesman, Jon Harmon,
said that federal accident statistics show the Explorer has had a lower rate of
deaths from rollovers and other crashes than other SUVs of comparable size.
"That safety record is no accident," Harmon said. "Explorer is an
extremely well-engineered vehicle."SUVs have a safety record similar to
passenger cars when all types of crashes are considered. But their risk of
rollover is considerably higher, because their high stance and narrow track
width make them prone to flip over in severe steering maneuvers or when they
"trip" on curbing or other obstacles.
FORD EXPLORER DEATH
REPORTS
From 1991- 1999, 1,142 people
died in rollover crashes of Ford Explorers, according to data gleaned from
the federal Fatality Analysis
Reporting System by Randy Whitfield, a
Maryland-based safety consultant. The data suggest that only a small percentage
of the rollovers were triggered by tire failure. But the rollover propensity of
Ford Explorers and other SUVs has come into focus mainly through the massive
recall of Firestone tires that were original equipment on Ford Explorers
and some other light trucks.
FORD EXPLORER RECALL OF
FIRESTONE TIRES
Federal safety regulators have
received hundreds of reports of the treads suddenly peeling off three models of
recalled 15-inch Firestones, often when vehicles were traveling at highway
speeds. At least 100 deaths in the U.S. and nearly 50 more in Venezuela
have been linked to the tread separations, many involving rollover crashes of
Explorers. Although Ford has been adamant that the Firestone tires are solely to
blame, auto safety experts say the instability of the vehicles, coupled with bad
tires, have made a deadly combination because SUVs are harder to bring under
control than passenger cars when their tires fail.
Reports, memos and other
documents concerning the design of the Explorer have been produced by Ford in
response to discovery demands in dozens of lawsuits stemming from rollover
crashes, some involving tire failures and some not. Documents previously
disclosed by The Times show that as the 1990 launch of the Explorer approached,
Ford engineers were concerned that the vehicle be at least as stable as the
Bronco II compact SUV that the Ford Explorer would soon replace. Ford has
settled hundreds of lawsuits stemming from Ford Bronco II rollovers, and an
internal memo described those vehicles as being in the "middle to
poor" range in rollover risk.
FORD EXPLORER ROLLOVERS
DUE TO DESIGN PROBLEM WITH TOO
HIGH CENTER OF GRAVITY
But documents from the late 1980s
show that an Explorer prototype had fared worse than Bronco IIs in a set of
extreme steering maneuvers on an Arizona test track. The prototype also had a
lower stability index, calculated by taking half of the vehicle track width and
dividing by the height of its center of gravity. As a result, documents show,
Ford made two changes--lowering the Explorer by half an inch and stiffening the
front springs--to improve stability over the Bronco II.
An undated memo stated that some
features of the Explorer--particularly its twin I-beam suspension--resulted in a
high engine position and prevented "further significant improvement"
in stability. When Explorer production began in early 1990, Ford was already at
work on a redesigned version for the '95 model year. Among the biggest changes:
scrapping the twin I-beam in favor of a short-long-arm front suspension, or SLA.
FORD CHANGES SUSPENSION TO REDUCE ROLLOVER
PROBLEM
The switch was intended to
accommodate two other key changes: use of rack-and-pinion steering and dual air
bags, Ford officials say. But the new suspension also made it possible to lower
the center of gravity by lowering the position of the engine, a memo said. But
that memo, dated March 26, 1990, said Ford had decided not to exploit the
opportunity. The decision "to retain the . engine position
minimizes the effect on other vehicle systems . . . but does not take advantage
of the fact that the engine could be lowered with a SLA-type suspension,"
the memo said. "This decision was driven by early implementation and
program cost."
FORD EXPLORER ENGINE ALLEGED TO BE TOO HIGH
Ford officials refused to discuss
the expense of changing the engine position, or whether there were other reasons
not to do it. Harmon said he believed the engine height actually did go
"down by millimeters," but would not elaborate. However, other
documents discussed the high cost of the redesign and the need to protect the
Explorer's impressive profit margins.
According to a 1991 memo, the Explorer was
contributing a profit that year of $559 million. Profit margin on the vehicles
was 38.8%, the document said. In a deposition, Ford executive Mehendra
"Max" Kapadia, who had been launch manager for the redesigned
Explorer, said he believed the 38.8% profit did not factor in all of the
Explorer's costs, and that the "pure margins are much, much lower."
The 1991 memo estimated the
increased costs of the '95 redesign at $1,267 per vehicle, despite
cost-reduction programs. According to another document, one of the economies
involved using thinner metal panels to construct the Explorer's roof. Experts
say most vehicle roofs are extremely weak, thanks to a federal roof crush
standard that has not been changed for three decades, and was widely regarded as
ineffective at the time it was adopted. Safety advocates say the issue is
important because a major cause of deaths and paralyzing injuries in rollover
crashes is the roof collapsing onto occupants.
FORD EXPLORER ROLLOVER
- ROOF FAILURE & COLLAPSE
However, the Ford memo did not
make clear whether the plan to thin the roof of the '95 Explorer would weaken
it. The document signaled an intent to reduce the "gage," or
thickness, of the roof panels "and go to baked hardenable"--a
reference to using heat to temper the steel. Harmon refused to discuss whether
the strength of the roof had been lowered. The National Highway Traffic Safety
Administration published stability indexes for a wide range of passenger cars
and SUVs and other light trucks. According to the list, the original four-door
model of the Explorer had a stability index of 1.08, while the index for '95 and
later models dropped to 1.06. Since the width of the vehicle had not changed,
the decline meant the center of gravity rose slightly, Ford acknowledged.
But this is "a razor's
distinction," said Harmon. Ford and other auto makers also maintain that
the index is misleading because it does not take account of individual vehicle
design features that could increase or decrease rollover risk. "You can't
make any kind of correlation between a change that small [between the original
and '95 Explorers] and any real-world performance," he said. While lowering
a vehicle's center of gravity is one way to increase stability, so is widening
its track. Internal memos in 1987 and 1989 show that Ford engineers had
suggested widening the stance of the Explorer, but the step was not taken. More
than a decade later, however, the company is heeding their own advice.
Ford's 2002 Explorer is approximately 2.5 inches wider than the previous
models.
FORD EXPLORER REDESIGNED FOR 2002
The redesigned 2002 Explorer has larger tires with
a higher recommended pressure than before. The new 2002 Explorer is two and
a half inches wider — the option discarded in 1989 as too expensive and
time-consuming. The stiff steel rails of a pickup-truck underbody remain, but
Ford lowered them considerably when it exchanged the Explorer's primitive
suspension for a sophisticated car- like one, a change that also improved the
braking to car quality. And the new underbody can no longer be built on the same
assembly line as a Ranger.
2005
FORD EXPLORER ROLLOVER RATE STILL EXTREMELY HIGH
NHTSA rollover
ratings for model year 2005 vehicles and the Ford Explorer is
still the leader of the rollover pack. In fact, the 2005
Ford Explorer Sport Trac had a rollover
rate of 34% compared to the lowest of only 13% for the 2005
Chrysler Pacifica 4-DR w/SAB. These test
results only go show that Ford has not fixed the problem of their Ford Explorers
Rolling Over !! How many more people are going to have to die until Ford fixes
the problem.
ROLLOVER ACCIDENTS - GET
A FREE SUV ROLLOVER LAWSUIT EVALUATION
If
you or a member of your family has been involved in a SUV, van,
or truck rollover or any other serious accident and
you have questions about whether the vehicle design may
caused or contributed to the accident or injuries, then call and talk to us
now. Call 1-800-883-9858 for a Free &
Confidential Consultation or Click
Here

PLEASE NOTE: The statements and information provided on this web site are for the informational purposes only. This law firm is not affiliated in any way with any trademark owner. The use of any trademarks on this site is for product identification and information purposes only .This webpage is provided to you to assist in SUV Rollover accidents, passenger van rollovers, 15 passenger van rollover accidents, recalls, truck accidents & rollovers, tire tread defects, tire separations, roof crush and roof pillar collapse, seat belt failures, fuel fed fires and other related rollover accident issues, including rollover injuries and deaths.This site is not intended to provide legal advice to the reader and NO attorney-client relationship shall be deemed to arise from the receipt this page and/or its associated pages or any oral or e-mail communication to or from with the Willis Law Firm. There will be NO lawsuits filed, claims made, letters or phone calls made for a prospective client, until that person is represented by the firm. An attorney client relationship only arises after the attorney and client have signed a written attorney client contract.
Mr. Willis is licensed attorney in New York and Texas. He is a Board Certified in Personal Injury Trial Lawyer, certified by the Texas Board of Legal Specialization. Read more about Board Certification, Click Here. Principle office is Houston, Texas.
Mr. Willis has represented clients in personal injury, auto accident, suv rollover, van & truck rollovers and other product liability and negligence cases from across the United States, including clients from Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, Montana, North Carolina, Nebraska, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin & West Virginia.
Further, any statement or reference to past personal injury, products liability or SUV rollover lawsuits, settlements or verdicts should NOT be relied upon in one's own case or in your decision on which law firm to hire. All client's cases, facts, injuries, damages, venues and lawsuits are different and there is NO way to predict the outcome of a particular case, verdict of a jury or judge or the strength of a case before a judge, jury or the appellate court system. The client is responsible for all of their own medical expenses. All cases are handled on a contingent fee basis. NO attorneys fees or case costs charged to client, unless a recovery is made for the client. Often in very serious and catastrophic injury and death cases Mr. Willis may associate with another products liability attorney as co-counsel and in other matters, the case may be referred. In cases where a legal matter is referred, Mr. Willis will continue to maintain joint responsibility with the handling attorney or lead counsel and actively monitor the progress and development of the case. Due to his 22+ years of experience in personal injury and products liability cases, Mr. Willis will often continue to assist in working with the hired experts and engineers and in research of the defective product or other related legal matters in the case.

|